25th Parallel is a hotel service corporation headquartered in Dubai, established in 2016. This is one of the first freelance branding projects of My Agency.
The logo is inspired by the image of a compass, representing the consistent path and correct direction of 25th Parallel in bringing the best benefits to customers. The letter “E” is illustrated by three horizontal lines symbolizing the 25th parallel of latitude crossing Dubai, where the brand’s headquarters are located.
