The comprehensive project of designing UX/UI for the app/web system with the main purpose of building an online non-life insurance product sales channel of OPES – a digital insurance company belonging to the VPBank ecosystem.
The project scope includes: analyzing customer behavior, building user-flow, and designing user interfaces for the app/web system. The project’s goal is to find solutions to bring useful insurance products to customers in the most understandable, simple, and convenient way at every touchpoint from accessing information, purchasing, and post-contract features.”